Liam Bussell is the Head of Marketing & Communications at the OAX Foundation. With over 15 years' experience shaping great brand stories and building high performance marketing teams across Asia. Liam started in Financial Services, pivoted to the FMCG and consumer business with a focus on the rising power of the Chinese consumer. He was based in Mainland China for 10 years and Hong Kong for 3, but his roles took him as far afield as Europe, India, Australia and the US. After being based in the PRC, he developed an interest in online privacy and consumer protection, which led him into the Fintech sector and eventually to Blockchain. He oversaw the OAX Foundation's token sale in Hong Kong, one of the first in the HK SAR.